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The Funeral Director Who Invented Social Media
Joe Weigel I am glad I don’t have to compete with Frank Dawson. His use of social media for the past 50 years has built a veritable competitive fortress. Ron Hast, the recently deceased owner of...
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How To Overcome Negative Stereotypes
“The best way to break a negative stereotype is to shock the stereotype” The Funeral Profession plays to the negative stereotype by the persona they cultivate: Formal, unapproachable, dignified,...
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Is Coca-Cola Still “The Real Thing”
Why Adaptation May Not Be the Right Strategy “You Can’t Manage Change…You Can Only Get Ahead Of It.” Peter Drucker Joe Weigel Last year, for the first time in the history of the annual Best Global...
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A New Approach To Price Shoppers
I subscribe to the Harvard Business Review Blog and an interesting article came through today that I wonder might have application to those of you who might be challenged by low price competitors. It...
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Families Aren’t Your Typical Consumer
Many consider the advent of the Internet to have ushered in the “Age Of The Consumer.” The balance of power (inherently favoring the holder of information) has clearly shifted in a way that at least...
View ArticleTwo Questions Professional Experts Ask Themselves Before Meeting With Clients
These two questions will help you set the stage and provide the service your families are looking for. Today, there are two schools of thought on how to attract more families: Low cost Hyper service...
View ArticleCollaborative Healing: Our Real Purpose
Sometimes people ask WHY we have funerals. Good Question. Unfortunately, many of our colleagues aren’t quite sure themselves so they stumble. With almost 40 years under my belt (and you thought I was...
View ArticleOnline Funeral Arranging: What I think and a Harvard Study that Supports It.
While I was involved in preneed marketing I observed an odd and, yet, consistent human behavior. Research suggests that many people would prefer to plan their funeral with someone other than a funeral...
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Creative Thinking During the CoronaVirus Pandemic
This is an example of great creative thinking from O’Connor mortuary. CLICK ON THE PHOTO BELOW The post Creative Thinking During the CoronaVirus Pandemic appeared first on Alan Creedy.
View ArticleCovid – 19 and The Reinvention of Spring Burials
Covid – 19 and The Reinvention of Spring Burials Talking with funeral directors across the nation and Canada I am hearing (as you are experiencing) that you are busy but the services are mostly...
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